Study, research, and analyze the principles and concepts of marketing issues as a core business activity, including marketing functions, marketing mix, internal and external marketing environments, marketing ethics, and the impact of marketing on the economy and society in the current era.

Study, research, and analyze the principles, concepts, and issues related to e-business management, including the basics of e-business, e-business models, internet and website infrastructure, website creation, e-marketing, e-finance, e-commerce security, social networks, and social and legal issues related to the internet.

Study, research, and analyze the principles, concepts, and issues related to global digital marketing, including cultural, political, economic, and social environments that affect international digital business operations. Explore investment models, strategies, and management of global digital business, as well as ethical issues and current problems in managing global digital business.