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Major in Innovative Management Communication
Integrating the field of communication science to create acceptance with the fundamental concepts of innovation management to lead to effective innovation management.
Career Opportunities
Major in Innovative Management Communication Potential careers include:
Strategic Communication Planner for Innovation Management
Account Executive
Advertiser
Example Courses
INC111
Theory and Communication Behavior
3(3-0-6)
Study the concepts and evolution of communication theories based on the information transmission model and cultural models. Explore the influence of media on societal development in the modern and postmodern eras, focusing on processes, components, supporting factors, and obstacles that affect communication efficiency. Examine the outcomes of different communication types and the benefits of communication in national development.
INC261
Strategic Planning for Public Relations
3(2-2-5)
Study the fundamental concepts of public relations, strategic planning techniques for public relations, the process of analyzing stakeholders in communication, the development of communication components, as well as the management, monitoring, and evaluation of public relations strategy plans. Practice strategic public relations planning for assigned tasks.
INC212
Journalism in Digital Age
3(2-2-5)
Study the principles of journalism, covering print media, radio and television, and online media. Practice news reporting, articles, and information dissemination in the digital media age, including writing, photography, and design. Additionally, address ethical issues in contemporary journalism.