Study the meaning, components, history, principles, and concepts of tourism. Analyze the impact of tourism on the economy, society, culture, and the environment. Explore various forms of tourism and the approaches for managing and developing tourism.

Study concepts and theories related to branding in tourism businesses, brand image creation, creating unique points in products and services, and creating an image in the minds of consumers. Analyze the process of building brand loyalty among tourists.

Study the research process, formulating research questions, setting research objectives, reviewing relevant literature, research methods used in communication research, content analysis, ethnographic research, selecting a sample using statistical principles, writing a research proposal, data collection, data analysis, writing a research report, and preparing a table of contents. Practice applying research skills.