Study the theories and concepts of innovation diffusion, the components of innovation diffusion, factors influencing the adoption rate of innovations, groups of innovation adopters, the innovation diffusion process, and the impacts resulting from innovation adoption. Additionally, practice planning the diffusion of assigned innovations.

Study the fundamental concepts of public relations, strategies for planning public relations, processes for analyzing stakeholder groups in communication, development of communication components, supervision, and evaluation of public relations strategy plans. Additionally, practice planning public relations strategies in assigned tasks.

Study the importance of technology/innovation management and the use of technology and innovation strategies to gain a competitive advantage in business. Examine the factors of change affecting technology/innovation management and tools for analyzing, discovering, developing, and disseminating technological and innovation advancements in business. Develop concepts for evaluating new technologies and business opportunities, with case studies on evaluating the value of innovations in various contexts.