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Major in Innovative Management Communication
Integrating the field of communication science to create acceptance with the fundamental concepts of innovation management to lead to effective innovation management.
Career Opportunities
Major in Innovative Management Communication Potential careers include:
Strategic Communication Planner for Innovation Management
Account Executive
Advertiser
Example Courses
INC141
Introduction to Diffusion of Innovation
3(2-2-5)
Study the theories and concepts of innovation diffusion, the components of innovation diffusion, factors influencing the adoption rate of innovations, groups of innovation adopters, the innovation diffusion process, and the impacts resulting from innovation adoption. Additionally, practice planning the diffusion of assigned innovations.
INC367
Integrated Marketing Communication for Innovation Management
3(2-2-5)
Study the concepts of innovation marketing, along with marketing communication concepts, the implementation and management of marketing communication tools, and the analysis of marketing communication strategies. Focus on factors affecting marketing communication operations, with case studies that clearly illustrate the integration of various marketing communication tools in the communication of innovations in the present era. Practical training in developing marketing communication models suitable for the specified innovation will also be conducted.
INC212
Journalism in Digital Age
3(2-2-5)
Study the principles of journalism, covering print media, radio and television, and online media. Practical training in news reporting, article writing, and information dissemination in the digital media era, including writing, photography, and design. Additionally, the study will address ethical issues in contemporary journalism.