Study the concepts of tourism resource management, current tourism resources in the country, and the exploration and development of new tourism resources. This includes understanding relevant laws regarding tourism resource management, the roles of community organizations, and government policies at both national and local levels. The goal is to help students gain knowledge and understanding of how to effectively manage tourism resources, through research, group activities, and practical exercises, with opportunities to report and present findings collectively.

Study the concepts of communication, sociology, anthropology, and psychology to integrate knowledge in developing strategies for creating a tourism business network. This network should involve tourism-related organizations, businesses, and individuals, such as hotels, restaurants, transportation companies, and local communities. The goal is to build a strong business network that can effectively create bargaining power in the tourism industry. The objective is to enable students to understand and apply the concepts of creating a communication network for tourism in an efficient way through research, group activities, and practical exercises, culminating in reports and group presentations.

Study and analyze the process of production and the techniques/formats for presenting creative advertising and public relations work for tourism. This includes conveying perspectives and ideas on tourism through advertising and public relations, such as public relations writing, the production of advertising materials, selecting appropriate media channels, and the production process of advertising through various media formats. Students will engage in research, group activities, and seminars, along with collaborative reports and presentations. The goal is to help students gain knowledge and understanding of the production process, presentation formats, and enable them to produce effective advertising and public relations materials for tourism that meet the set objectives.