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Major in Innovative Management Communication
"Communication Science" is an important field for advancing various businesses and expanding the scope of communication knowledge to other areas.
Career Opportunities
Major in Innovative Management Communication Potential careers include:
Strategic Communication Planner for Innovation Management
Account Executive
Advertiser
Example Courses
CB226
Management Information System
3(3-0-6)
Study and analyze the principles, tools, and issues in managing information systems within an organization, the types of information systems in business, and the steps in developing management information systems. Focus on the role of management in system development, innovation acceptance, and change management from the perspective of individuals within an organization regarding information systems. Also, explore the ethics of information systems, to help students gain knowledge and understanding of how to use information systems for management, through research, seminars, and collaborative reports and presentations.
IC312
Creative Writing for Mass Media
2(1-2-4)
Study the concepts, principles, and theories related to creative writing in mass communication, such as writing news, documentaries, articles, and analytical pieces. The goal is to apply these principles to develop writing skills and techniques for reporting innovations in various formats. This will include practical exercises in writing news based on research, creating documentaries, writing articles and analyses, and presenting research findings clearly and concisely following journalistic principles. The objective is for students to gain knowledge and understanding, enabling them to create effective and appropriate written work about innovations in various media outlets.
IC361
Social Marketing Communication
3(2-2-5)
Study the various dimensions of social change, ecological and environmental changes, energy scarcity, social values, and social responsibility and ethics. This includes the role of women in society, health and nutrition dimensions, to apply the principles, concepts, and processes of marketing in planning, decision-making, and carrying out activities for social change or development. The focus is on helping students understand and practice planning communication strategies for innovation, particularly in the form of social marketing activities, to effectively contribute to societal change.